Niche kicks off with quiz event Prarambh


What do good ol’ cattle ranchers of the wild-west and marketing have in common?

This along with many other interesting trivia were answered when Niche – the marketing club of IIM-A organized Prarambh, the first marketing quiz of the season on 24th July 2013. Prarambh has traditionally been the first sector quiz to be conducted in the campus after the start of session and acts as an ice-breaker for all PGP-1s. It is organized exclusively for PGP-1 student and strives to create a lure towards the world of marketing.

Even monsoon could not dampen the enthusiasm as the event saw an overwhelming participation of 100+ students who battled it out in the arena of marketing fundaes, jargons, ads, taglines and much more. The intellectual storm that ensued thereafter was a sight to behold. Round 1 consisted of 20 questions which covered all aspects of marketing. 6 teams were shortlisted after the first round for the finals. Three audience teams also were given a chance to answer the quiz questions of the finals. The finals consisted of 4 legs – Logos, Taglines, Ads and Misc. After the end of two rounds one of the audience teams got a chance to enter the finals as wild card replacing the lowest scoring finals team.

After the final leg, teams comprising Abhinav Gupta, VS Vaidyanathan and Pradeep Krishnakumar emerged as champions; Rohit Sharma, Vivek Baskaran and Chendur Kumaran as 1st runner up and  Minakhi Prasad Misra, Anand R and Dhruva Mukherjee as 2nd runner up. The teams were awarded with prizes worth Rs 18,000.

Prior to the main quiz Niche had released teasers to spur the general interest amongst the PGP-1s. The winners of the teaser phase were Shivendra Yadav and Saurabh Singh.

The main quiz comprised of many interesting marketing trivia covering the origins of Manchester United logo to the IPL bugle call; from Onida tagline to the nostalgic Gold-Spot ad. Questions covering the different era of marketing in the last 200 years made the quiz extremely interesting.

Quizmaster MVR Murthy, member of the club and an enthusiastic quizzer himself, found the level of brand awareness and marketing knowledge quite commendable. He said that the questions in both the prelims and finals were very thoroughly researched and the way teams worked out the answers shows a great potential in the batch to develop impeccable marketing skills.

Niche will continue conducting various events and related to marketing all-round the year. The current market looks favourable for marketing firms as more and more people tend to be inclined towards marketing roles. Aswin, co-ordinator of the club, sees this as a positive development and ensures that the club will support any and all activities to promote marketing as a career option.

For the answer to question posed at the beginning of the article please visit the official Niche Facebook page here.